Truist, UT Athletics and Moody Center announce premier partnership
AUSTIN, Texas – The University of Texas Athletics, the Moody Center and Truist jointly announced today a multi-year relationship that features Truist as “the official sponsor of the Bank of Texas Athletics” and the Moody Center. Truist makes his debut as main sponsor of Texas Football against Texas Tech at Darrell K Royal-Texas Memorial Stadium on Saturday, September 25.
In addition to the exclusive sponsorship designation with Texas Athletics and promotional rights to co-brand with the iconic Texas Longhorns logo, Truist will have significant visibility at men’s and women’s athletics events and venues, via official media platforms. digital and social, and on the Longhorn Network.
As an official partner of the Moody Center, the new, state-of-the-art and privately funded live entertainment facility in Austin, Truist receives permanent signage throughout the arena for all events, from musical assets to top quality and exclusive pre-sale opportunities. Truist Securities is the Lead Left Arranger on a syndicated credit facility used to finance, in part, the construction of the Moody Center. In addition to opening its doors in April 2022 to the world’s best concert and entertainment tours, the Moody Center welcomes Longhorns men’s and women’s basketball starting in the 2022-2023 regular season.
“We are thrilled to be a part of Longhorn Nation as we introduce Truist to the Texas market,” said Joe Smith, Sponsorship and Regional Marketing Manager at Truist. “Truist’s alignment with an iconic brand like Texas Athletics will allow us to invest in the future of students and support our local communities. We look forward to being a part of world-class sports and entertainment in Austin.”
Truist will also collaborate and provide resources to the Student-Athlete Growth and Education (SAGE) areas of Texas Athletics and 4EVER TEXAS, primarily in the Agents of Change program, which is designed to help student-athletes understand the importance of having impact their communities in a meaningful way through local, national and international service opportunities and civic engagement. Truist will also support other 4EVER TEXAS initiatives to help further prepare Longhorn student-athletes for lifelong success.
Truist will also be the main sponsor of a doubles basketball program on Tuesday, November 9 at the Frank Erwin Center, featuring the much-anticipated debut of the men’s basketball head coach. Chris Beard and the return of the women’s basketball head coach Vic Schaefer after his team’s race to the Elite 8 of the 2021 NCAA tournament.
“We welcome Truist to the Texas family and thank them for their support not only of Longhorns Athletics, but all of our student-athletes through outstanding community engagement and financial literacy programming,” Vice- president and athletic director of the University of Texas at Austin. said Chris Del Conte. “Join us on Saturday morning at DKR-Texas Memorial Stadium as we celebrate together.”
“It’s rare to have so many aspects of a partnership aligned as has happened here with Truist,” said Dan Shell, president of OVG College. “From the point of view of business and marketing objectives, and especially the people involved, Truist is the ideal solution as a true partner for all parties.”
The agreements with Truist were negotiated in collaboration between LEARFIELD’s Longhorn Sports Properties and Oak View Group, the exclusive media rights holders for the University of Texas Athletics and the Moody Center, respectively.
Truist Financial Corporation (NYSE: TFC) is a purpose-built financial services company committed to inspiring and building better lives and communities. Formed by the historic merger of BB&T and SunTrust equals, Truist has a leading market share in many high growth markets across the country. The company offers a wide range of services, including retail, small business and corporate banking; asset Management; capital markets; commercial real estate; corporate and institutional banking; Assurance; mortgage; Payments; specialized loans; and wealth management. Based in Charlotte, North Carolina, Truist is one of the top 10 US commercial banks with total assets of $ 522 billion as of June 30, 2021. Truist Bank, member of the FDIC. Learn more at Truist.com.
About Truist Securities
Truist Securities is the full-service merchant and investment banking arm of Truist Financial Corporation. With a rich history stretching back over 125 years, Truist Securities offers a strong capital markets and investment banking platform that includes a full range of strategic advisory, mergers and acquisitions and capital markets services for businesses and institutional clients, including sales, trading and research. fixed income and equity securities services. The company also offers corporate finance, asset finance, risk management, liquidity and cash management solutions to meet the full spectrum of clients’ financial needs.
Atlanta-based Truist Securities has more than 1,400 teammates in offices across the United States. For more information, visit www.truistsecurities.com.
© 2021 Truist Financial Corporation. Truist and Truist Securities are service marks of Truist Financial Corporation. All rights reserved. Truist Securities is the trade name for corporate and investment banking services of Truist Financial Corporation and its subsidiaries. Securities and strategic advisory services are provided by Truist Securities, Inc., a member of FINRA and SIPC. Lending, financial risk management, cash management and payment services are offered by Truist Bank. Deposit products are offered by FDIC member Truist Bank.
About Longhorn Sports Properties
Longhorn Sports Properties is LEARFIELD’s local team dedicated to representing the University of Texas and oversees the entire multimedia rights relationship on athletics and campus. LEARFIELD unlocks the value of college sport for brands and fans through an omnichannel platform with innovative content and commerce solutions.
About the Oak View Group (OVG)
Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG strives to be a positive business disruption as usual in the sports and entertainment industry direct and currently has eight divisions in four offices (Los Angeles, New York, London and Philadelphia). OVG is leading the redevelopment and operations of Climate Pledge Arena at Seattle Center as well as arena development projects for UBS Arena in Belmont Park, NY; Moody Center in Austin, Texas; New arena in Coachella Valley, California; and Co-op Live in Manchester, UK. OVG Global Partnerships, a division of OVG, is the sales and marketing arm responsible for the sale of all OVG arena development projects. OVG Facilities, a division of OVG, is the facilities management, reservation, security and sanitation services arm that provides services to both OVG arena development projects and clients on a third. OVG Media & Conferences, a division of OVG, publishes Poll star and Places Now, in addition to hosting conferences focused on live entertainment around the world. The OVG Alliance Arena, a division of OVG, is a collection of the 32 best sites in North America that provides a platform for booking, content and sponsorship sales opportunities. Learn more at OakViewGroup.com and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
About Moody Center
The Moody Center will provide the 11th largest city in the country with a choice location to welcome the greatest artists and artists on the planet. Designed specifically for concerts, the new arena will replace the 44-year-old Frank C. Erwin Jr. Center at the University of Texas and will host the University of Texas women’s and men’s basketball games as well as the University of Texas. ‘other sports and communities. events. Moody Center is privately funded by Oak View Group, Live Nation / C3 Presents, University of Texas, and Matthew McConaughey and is slated to open in April 2022.