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Town says it has launched a new program aimed at attracting banking and credit clients through external advisers.

According to solidify.

The program offers dedicated relationship managers and a 24-hour service team, fee refunds and reversals for global ATM transactions, fee waivers on foreign currency transactions, no exchange fees for purchases with the Citi Alliance Debit Card, waivers on certain wire transfer fees and “[r]elationship pricing” for mortgage deals and a premium travel card, according to the company.

The company sees the program as a way to attract banking and lending clients to the independent advisor space in the United States, David PoolCiti’s head of US consumer wealth management, said in a statement.

“By launching the Citi Alliance, we are looking to grow our customer base while creating an additional revenue stream through deposits,” Jim O’Donnell, head of global wealth management, said in a statement. “I am convinced that this solution will be another way to deepen our relationships with our customers and create new ones.”

Under the general manager Jane Fraser, Citi has refocused its efforts on its wealth management unit as well as integrating the business with other parts of the bank. In January 2021, while Fraser was still chairman of the company, Citi formed a single wealth management organization, Citi Global Wealth, which combined its wealth management teams in Global Consumer Banking and the Institutional Client Group, as reported. The new unit also includes Citi Private Bank and Citi Personal Wealth Management.

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