CuneXus Client America’s Credit Union Wins Celent Model Bank Award for Lending Strategy and Transformed Member Service | News

SANTA ROSA, Calif.–(BUSINESS WIRE)–March 17, 2022–

American Credit Union (ACU) has been recognized by Celent for its superior digital lending strategy, winning the Model Bank Award 2022 for digital lending. The ACU has partnered with CuneXusthe first and only digital storefront for financial institution account holders to reinvent its lending strategy, transform its member service and revamp marketing capabilities to deepen member relationships.

The Washington-based credit union is committed to providing modern banking services to its 38,000 members that meet their needs in today’s digital world. However, their indirect lending strategy needed an update as it was not generating sufficient portfolio growth. The credit union took the opportunity to reorient its lending strategy to focus on generating more direct loan volume and building more personalized relationships with its members.

ACU has partnered with CuneXus for its consumer lending automation platform, reinventing its legacy lending process and creating a more comfortable path to product discovery for members. The CuneXus platform continuously analyzes hundreds of internal core attributes and external data points to help financial institutions proactively deliver pre-approved personalized offers. This makes loans and other financial services readily available in digital banking, ultimately eliminating the loan application process for members and allowing them to shop with confidence.

Since its launch with CuneXus, the credit union has achieved significant results. In just three weeks, ACU increased loan repayment rates from $500,000/month to $3.8 million/month; and the credit union achieved the highest GAP and collateral adoption rate ever.

Troy Kyle, Chief Information Officer at America’s Credit Union, said, “The CuneXus platform fit perfectly into our digital transformation strategy. This has allowed us to deepen our relationships with members through personal connections and provide members with continuous insight into their personal purchasing power, with instant access to loans where and when they need it. We also strengthened the number of our loan portfolios and rebuilt our marketing and cross-selling capabilities. »

Barry Kirby, SVP of CuneXus, said, “CuneXus is committed to helping financial institutions provide premium service while simultaneously growing their loan book and share of wallet. We are proud to partner with institutions like the ACU who recognize the timely opportunity to be completely proactive and offer their members all the opportunities for financial excellence from their primary financial institution – especially important in the digital landscape. competitive today.

About CuneXus

CuneXus, a wholly-owned subsidiary of CUNA Mutual, is the first to market a digital storefront for financial institution account holders, addressing the need for a personalized, on-demand banking experience. The platform eliminates the loan application process, providing consumer transparency and a simple 10-second activation experience. The CuneXus digital storefront has helped the nation’s largest lenders increase their share of wallet, create sales-enabled branches, execute new account holder acquisition, and increase non-interest revenue. CuneXus’ institutional clients represent over $596 billion in combined assets and 27.3 million US consumers. For more information, visit

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Copyright BusinessWire 2022.

PUBLISHED: 03/17/2022 08:04 AM/DISC: 03/17/2022 08:04 AM

Copyright BusinessWire 2022.

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