Commonwealth Bank campaign boosts home lending as mortgage rates rise
Image: Screenshot from TVC
The Commonwealth Bank has launched a campaign, via M&C Saatchi, to increase home lending as interest rates rise following Reserve Bank measures to rein in the economy.
The latest ad campaign champions the power of flexibility in home loans, including withdrawal facilities and clearing accounts.
The campaign spans television, OOH, audio, social media and OOH.
Jo Boundy, CMO of CommBank: “The campaign is all about showing homeowners that we’re here to help, whether it’s offering them a home loan with truly flexible features that meet their needs, or providing them with a support when the unexpected happens.”
Richard Donovan, ECD of M&C Saatchi, said: “We are truly proud to celebrate the highs and lows of homeownership in all its glorious imperfection, with work that reflects the diverse journeys of Australians across the country. .
The next phase of the campaign will include two media partnerships with Nine and ARN.
The digital content-focused partnership with Nine will focus on navigating the homeownership landscape as well as exploring some of the nuances of refinancing and investing.
This will be followed by a partnership with ARN which will see Amanda Keller and her co-hosts talk about their homeownership journeys.
Full campaign details HERE
The latest TVC:
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